80,000 dominoes, a team, and a road trip to Malaga

A four-day kick-off built around the theme SuNRise, 300 participants in 30 teams and one assignment: build one large domino layout together, where every tile counts. Geert and Jef drove the Ecco La Luna van with 80,000 dominoes from Knokke-Heist to Málaga; the rest of the crew flew in from Brussels.

From each team's design and the captains' meeting to the final countdown, the Domino Experience showed how collaboration and communication work under time pressure. And that perfection does not exist, not even in a chain reaction.

The full story, from the customs check on the road to the 45-minute clean-up, is in the Danone - Domino Experience case study.